noun: a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.
noun: the promotion of a particular product or company by means of advertising and distinctive design.
noun: the collection of print media used to support the sales of a product or service. ie: business cards, flyers, brochures, catalogs, etc.
noun: the collection of digital media used to support the sales of a product or service. ie: online ads, social graphics, etc.
